I design the parts of a business people remember.
I’m Zianelle de Ponte, a graphic and brand designer working across identity, packaging, editorial and digital design. I’m drawn to projects where the design has to do real work — carry a brand across a dozen different applications, make a product range feel like one family, or turn a stack of recipes into something worth reading cover to cover.
I care about the thinking behind a mark as much as the mark itself: what a business needs to say, who it needs to say it to, and what will still look right in two years. This portfolio is itself an example of that — every case study here is built to be shared directly with the people deciding whether to hire me.
What I do
Brand Identity
Logos, colour systems and the rules that hold them together — built to survive contact with a real business, not just a presentation deck.
Packaging & Product
Label systems and product visualisation that make a range feel like a family, from concept through to shelf-ready render.
Editorial & Print
Layout systems for publications and print collateral where hierarchy and readability come before decoration.
Social & Digital
Templates and content systems designed to be used every week, not just launched once and abandoned.
Web & Digital Experience
This site is the proof: cinematic, considered digital experiences built around real work, not stock templates.
Visual Storytelling
Every project here is presented as a story with a beginning, a decision, and a result — because that's how design actually gets sold.
How I work
Understand
What the business actually needs to communicate, and to whom.
Direct
A concept with a clear point of view — not five safe options.
Build
The full system: identity, applications, and the rules to keep it consistent.
Refine
Design is a conversation. The work gets better because feedback is treated as data, not criticism.
Open to freelance, contract, and full-time work.
If there’s a brand, a product, or a team that needs someone who thinks in systems and cares about the details, I’d like to hear about it.