Beauty Branding · 2026
Nails by Nicky
An elegant, wearable identity for an independent nail studio.
What this project is
A full mini brand identity for an independent nail studio: a custom hand-drawn wordmark, a soft colour system, and a small suite of applications built to look professional without losing the personal, one-on-one feel of the business.
The challenge
Give a solo beauty business the polish of a full studio identity — elegant, feminine, modern — in a system light enough for one person to actually use day to day, on everything from a business card to a booking post.
Creative direction
A custom script wordmark, drawn specifically for the brand, sits inside three colourways (primary, black, white) so it adapts to any background. An ivory, powder-blue, dusty-blush and sage palette keeps every application soft and consistent, with a matching icon set for the contact details clients actually need.
How it came together
The wordmark
A hand-drawn script, built to work as confidently in charcoal as it does in colour.
Applications
Business card, flyer and a full mini brand board, carrying the same soft palette across every touchpoint.
Grace in every detail — the studio's own words, carried through every application.
