Brand & Packaging · 2025
Purely Yours
A botanical body-care line, built from name to shelf.
What this project is
Purely Yours is a self-directed concept: a botanical body-care line built from the ground up — name, logo, label system, packaging, and a full 3D product visualisation of the finished collection.
The challenge
Design a body-care identity that reads premium and botanical without leaning on the beauty industry's usual shortcuts — soft gradients, stock florals, vague sans-serif logotypes — and make three very different scent variants feel like one considered range.
Creative direction
A single hand-drawn botanical illustration anchors each label, framed by the same arched logo lockup across every variant. Pomegranate, Lavender and Mint + Citrus each get their own saturated colour, so the range reads confidently as one collection from across a shelf, not three unrelated products sharing a name.
How it came together
The label system
One shared arch, wordmark and botanical framing device, with colour doing the work of telling the variants apart.
From label to bottle
Each label was taken into a full 3D render to test how the design actually reads on product — label wrap, cap colour, and light on glass.
The brand presentation reel
A short reel presenting the collection, shown the way it was designed to be watched.
Tap to play
Three scents, one considered label system — designed to feel like a single collection from across a shelf.
